As your customer or client base grows, it can be difficult to keep up with each of them on an individual level. Often, it helps to...

Customer segmentation is not just a powerful strategy, but a practical tool for businesses to tailor their marketing efforts and enhance...

Friday's blog identified 21st-century antidotes to achieving optimum success as a business owner. While Forbes online magazine...

At the onset of the State of Consumer Engagement series, CPR highlighted the voices of consumers in a 2022 report. CPR extrapolated five...