Devising Your Internal Marketing Campaign series: Next Steps
Welcome back to CPR LLC Devising Your Internal Marketing Campaign How to series for entrepreneurs. At this point, you should have attempted to create your internal marketing campaign from themes deriving from the National Holiday observances. CPR created a marketing campaign for April 2022 National Pretzel Day that incorporated the steps and created a 2nd demo marketing campaign for Join Hands Day on May 7th, 2022. This campaign was later revised and launched for CPR's May 2022 marketing campaign limited-time offer for customers and prospective customers. If you have not read the two earlier postings, please do so. Also, keep in mind that your first illustration is typically not the final version of the campaign headline, as with CPR's 2nd marketing campaign demo. It's recommended that you revisit the headline a few times until you and your team are satisfied with the final version. This is the main reason why planning ahead is essential. A marketing campaign for May 2022 should typically be completed in the first quarter of 2022 (Jan-March).
So now you have an idea of your approved tagline and theme, you need to decide what kind of marketing campaign would best suit your needs. In Friday's posting, CPR listed some options from brand marketing to email marketing. You and your team need to decide. Once a decision is made, activate the campaign. This blog will address a couple of ways to create a buzz. Yes, a buzz. Pharrell Happy Jazz does the trick. Below are some steps:
Consultant Proficiency Resources recommendations:
1-Design poster and banner
Start with designing a poster or banner headlining your campaign. A marketing campaign is not a secret. It's celebratory and engaging that requires you to share with your customers and prospective clients.
Whether poster, banner or flyer, or any marketing tool, the display should be bright and inviting. You can apply your organization's logo; however, it is not always required.
Storefront should have balloons, music if appropriate, guest appearances, and other freebies to ensure that people are aware something is occurring.
Invest in less expensive give-away or promotional items if the campaign is longer than a month. Everyone loves a freebie.
2-Create a buzz
In the 21st century, you must create a buzz not only on the storefront but online.
If you are a virtual organization, like CPR, all the buzz may occur on social media and online.
3-Promote and advertise
Obtain free advertising through your local radio station and newspaper
Guerilla marketing is still helpful via flyers.
For both online and storefront campaigns, consider OTT (over-the-top) advertising.
OTT advertising is strategic and cost-effective. Though called OTT, it is not traditional advertising but rather a short-term and inexpensive way of promoting your product or service to millions of people. An example of this is HULU. HULU is what I label replacement TV that all generations are viewing online. HULU charges as little as $500.00 while reaching millions of people globally. Now, that is a bargain.
4-Create a video
This is the perfect time to get in front of the camera and create a mini promotional video.
This should be headlined on your website, social media posts, etc.
5-Collaborate with another entrepreneur
Collaborate with another fellow entrepreneur online or with an entrepreneur with a storefront. This is effective if you have products or services with a common theme. Be sure to obtain permission to use their facilities to create a buzz.
In the business world, collaboration should always signify a win-win outcome. It would help convey to your fellow entrepreneur how they would benefit from having your virtual company within their brick and mortar. While the answer might be obvious, this information must be shared and clear.
You both must agree with the terms and conditions.
Collaborate with your local community organization, religious institution.
Creating your first marketing campaign in itself is a huge milestone that will save you more than $10,000 from your overall budget. Even if you've decided your marketing campaign needs professional help, laying the foundation will shave at least $4,000 to $5,000.00 off your overall cost. As a leader, if you have decided to take on CPR's challenge of devising your internal marketing campaign, I salute you. Ultimately, business is about taking risks, budgeting accordingly, and leading forward. Tomorrow, we will explore how to manage the marketing campaign internally.
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